David Lynch’s Bizarre 1991 NYC Litter PSA: A Look Back
A surreal scene unfolds on the streets of New York City in 1991 as a tugboat pushes a barge up the East River, with iconic skyscrapers looming in the background. A menacing musical score sets the tone as a man casually discards a ball of paper on the sidewalk. Suddenly, rats emerge, their wild movements and gnashing teeth adding to the chaos as litter rains down. The one-minute public service announcement (PSA) concludes with a stark warning to “CLEAN UP” and a disconnected phone number, leaving viewers with an eerie sense of foreboding reminiscent of a David Lynch film.
This peculiar PSA was the brainchild of visionary filmmaker David Lynch, who passed away recently at the age of 78. Known for his distinctive style and penchant for the unconventional, Lynch’s foray into directing a sanitation PSA may seem surprising, but it was a natural fit for the director. The ad’s creation was a departure from Lynch’s usual narrative films, but it allowed him to explore a different storytelling medium.
### Fond Memories of a Collaborator
Longtime collaborator and cinematographer Frederick Elmes, who worked closely with Lynch on various projects, including cult classics like “Blue Velvet” and “Eraserhead,” reflected on the creation of the PSA. Elmes shared that Lynch’s fascination with short films led to the opportunity to work on the sanitation PSA, a departure from their previous collaborations on more traditional projects.
### A Glimpse into New York City’s Past
The PSA was part of an initiative called “We Care About New York,” spearheaded by former Mayor Ed Koch in 1982. The campaign aimed to address the city’s litter problem and enhance its reputation. Despite the initiative’s discontinuation in 1995, the impact of the PSA, with its stark imagery and memorable warning, lingered in the minds of viewers.
### A Timeless Message
Reflecting on the enduring relevance of the PSA, Elmes expressed confidence in its ability to resonate with modern audiences. The persistent issue of litter and rat infestations in urban areas makes the message as pertinent today as it was in 1991. Elmes emphasized the importance of creating impactful visual narratives that can evoke emotion and drive positive change, even if the financial rewards are minimal.
In a city teeming with people and trash, the haunting imagery of Lynch’s PSA endures as a reminder of the ongoing battle against litter and urban decay. As we look back on this bizarre yet memorable public service announcement, we are reminded of the power of storytelling to provoke thought, inspire action, and leave a lasting impression on viewers.
