National Bagel Day is a beloved occasion that bagel enthusiasts look forward to every year. This year, the celebration falls on Wednesday, Jan. 15, and major bagel brands are rolling out some exciting deals to mark the occasion. Whether you prefer a classic bagel with cream cheese or a hearty breakfast sandwich, there is something for everyone to enjoy.

Bagel Bonanza: Deals Galore

Bagel Brothers of New York is offering a generous 25% discount on their entire website for TODAY.com readers from Jan. 15 to Jan. 19. Simply use the code BAGEL2TODAY at checkout to snag this exclusive deal. Biggby Coffee locations are also joining in the celebration by giving customers a whopping 50% off on bagel sandwiches on Jan. 15.

Freebies and Discounts Everywhere

Bruegger’s Bagels is welcoming new customers with a free bagel and cream cheese when they sign up for the chain’s rewards program at participating locations nationwide. Meanwhile, Einstein Bagels is enticing customers to join their loyalty program by offering a free egg sandwich with purchase when ordering online or through the app at select locations.

Ess-a-Bagel is going all out with three fantastic deals on Goldbelly in honor of National Bagel Day. From bagel brunch packages to freebies, there is something for everyone to enjoy. Goldbelly is also offering a special discount of $20 off for TODAY.com readers on their first purchase of $100 or more using the code TODAY20.

Special Treats for Bagel Lovers

Manhattan Bagel is giving away free bagel and cream cheese to customers who sign up for their eClub, and New Yorker Bagels is offering a $5 discount on select box orders with free express shipping. Panera rewards members can indulge in the new Asiago Bagel Stacks and receive a free bagel reward on their next visit.

H&H Bagels is spreading the bagel love by offering 10% off all nationwide shipping orders and rewarding customers with 100 points for signing up on their app. Grandma’s Chicken Soup is also getting in on the action with a special discount on their soup and bagel package for TODAY.com readers.

So, whether you’re a die-hard bagel aficionado or just looking to satisfy your carb cravings, National Bagel Day is the perfect excuse to indulge in some delicious deals and treats. Grab your favorite bagel and spread the joy of this iconic baked good with these tempting offers!